Singaporean short film pays heartfelt tribute to local tourism - MARKETING Magazine Asia


Singaporean short film pays heartfelt tribute to local tourism

The Changi Airport Group production honours the tireless individuals who take care of the many tourism attractions and sights across Singapore.

Changi Airport Group (CAG) has launched a new Singaporean short film that celebrates the everyday individuals who work tirelessly behind the scenes of the many tourism attractions across Singapore.

A central theme of this Singapore production honours the resilience and perseverance of the many workers in the tourism community who take care of the attractions – ready for the day when they can welcome visitors to enjoy the beautiful sights, sounds and flavours of Singapore again. 

Called ‘While You Were Home’, this Changi Airport-Ogilvy Singapore collaboration uses visual projections of the attractions such as the HSBC Rain Vortex at Jewel Changi Airport and the Singapore Zoo’s ever-favourite Orangutans, directly onto communal areas and inside Singaporeans’ living spaces.

Through the whimsical and magical visual treatment, it recreates the experience visitors remember when they visit these attractions in person, signalling that once again the doors of Singapore’s many tourism spots are now open to families and visitors. 

Production of the film was partly funded by the Singapore Tourism Board’s SG Stories Content Fund following an open call for content creators and businesses in May this year.

Applicants were asked to submit proposals for the creation of impactful Singapore stories to uplift communities during challenging times.

The film will be shared across social media platforms including FacebookInstagram and YouTube.  

Ivan Tan, Group Senior Vice President, Corporate and Marketing Communications, Changi Airport Group said, “This project is exceptionally meaningful to us as we are part of the wider tourism ecosystem.

The airport community has been working tirelessly to enhance safety measures across Changi Airport and Jewel, while transforming the passenger experience in our terminals as well.  

“With this film, we wanted to showcase the tourism sector’s unsung heroes who have been working relentlessly behind-the-scenes to ensure attractions are safe and ready to welcome people back again. Our heroes share their experiences on how they have kept things going throughout this challenging period.    

Melvyn Lim, Chief Creative Officer, Ogilvy Singapore said, “During the Circuit Breaker period, our iconic landmarks such as Changi Airport and the rest of Singapore have come to a standstill. Hence, we saw an opportunity to bring alive the experiences that people miss visiting and to tell stories of the people behind Singapore’s attractions. Each scene of the film has been designed to simulate the places and people’s experiences associated with them. Whether it is the awe of reaching out and touching the mist at the HSBC Rain Vortex, the taste of local cuisine lingering on long after the dish has been eaten, or even star-gazing while looking up at the Supertree Grove.”  

Credits 

Project title: While You Were Home 
Client: Changi Airport Group  

  • Ivan Tan, Group Senior Vice President, Corporate & Marketing Communications 
  • Kelvin Ng, Director, Corporate & Marketing Communications 
  • Low Shueh Li, Senior Manager, Corporate & Marketing Communications 
  • Jasmine Lee, Assistant Manager, Corporate & Marketing Communications 

Creative  

Creative Agency Ogilvy Singapore 
Chief Creative OfficerMelvyn Lim 
Creative DirectorLoo Yong Ping 
Creative DirectorElrid Carvalho 
Associate Creative DirectorPearlyn Chiam 
Senior CopywriterTJ Sie 
Junior CopywriterAmanda Devarajan 

Account and Project Management 

Executive Group DirectorBrenda Han 
Account DirectorAlex Chong 
Program ManagerVera See

Production and Post Production 

Agency ProducerJosephine Pang 
Content ProducerDon Lim 
AssistantIsaac Teo 
Production HouseShooting Gallery Asia 
DirectorMatthys Boshoff 
Executive ProducerChris Loo 
ProducerDaniel Wong 
Post ProductionHogarth Singapore 
Post ProducerAbdul Rahim  
Offline EditorTimothy Lee 
ColouristNg Tsu Jin 
Online EditorJonas Ang 
Audio Post ProductionFuse Asia

 

View the video here.


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