Singaporean Creatives and MyDoc help quarantine COVID-19 fears

Amidst rising fears of COVID-19 spreading within the
community, local creatives have come together to support digital healthcare specialist, MyDoc, in launching the #cureyourfear initiative to provide Singaporeans with triage assessments for any concerns over flu-like symptoms.

Patients who visit MyDoc’s COVID-19 telemedical clinic will be able to seek medical assessment for common signs of infection, such as fever, cough or breathing difficulties. If a patient meets the Singapore Ministry of Health (MOH) COVID-19 suspect case criteria, the attending doctor will notify a MOH surveillance officer. An ambulance team will be dispatched to pick the patient up for isolation and testing.

“Singapore is strong, and together we can fight against the virus and most importantly against fear. We are giving people a way to take control, to contribute their efforts, and support our national healthcare workers,” says Melisa Teoh, Chief Marketing Officer of MyDoc.

To amplify the #cureyourfear initiative to the public, a social campaign has been created by some of the top names in the advertising industry. Led by Tay Guan Hin of TGH Collective, the team of creatives include Eugene Cheong (Formerly Ogilvy Asia-Pacific), Patrick Low (Goodfellas), Koh Hwee Peng (Blak Labs), Ai-Lin Tan (Wunderman Thompson), Troy Lim (Ex Y&R Singapore), Uma Rudd Chia (Weber Shandwick) plus many others.

“The local creative community is stepping up to assist MyDoc and Singaporeans in this time of need,” says Tay Guan Hin, Chief Creative Officer of TGH Collective. “By making medical consultations easily accessible, we hope everyone can stay calm and combat this deadly virus together.”

Triage assessments are available to the public from 8am to 10pm daily. To secure an appointment, sign up for a MyDoc account at cureyourfear.sg. Triage assessments are subsidised by individuals and corporate donors. For more information, please contact guanhin@tghcollective or call +65 82888609.


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene