Artificial intelligence (AI) is changing the way that marketers are interacting with their customers. But how can professionals in the marketing, media, and advertising industries take advantage of this technology without being a multibillion-dollar company?
In this action-packed course from Indhran Indhraseghar, learn how AI is reshaping marketing and how you can take advantage of new and innovative tools. This event is designed for who want to gain practical, actionable insights into the fast-evolving world of artificial intelligence.
Understanding AI: We’ll start by exploring the basics of AI, understanding key concepts and terminologies, and discussing how it’s revolutionizing the marketing, media, and advertising industries.
Exploring Applications of AI: We’ll take a deep dive into how AI is being utilized in the industry, looking at areas like customer insights, personalization, marketing automation, content creation, media buying, and ad targeting.
Hands-on Experience: The best way to learn is by doing, so you’ll be engaged in several hands-on activities. These activities will help you identify AI opportunities in your organization, create an AI roadmap, and prepare a compelling AI pitch for your stakeholders.
Responsible AI: Finally, we will explore the ethical considerations when implementing AI, including transparency, privacy, and responsible AI practices. By the end of this workshop, you will not only have a comprehensive understanding of AI’s role in your industry but will also be equipped with the tools and insights to harness its power effectively.
Marketing, Media, and Advertising Professionals, Business Leaders and Decision Makers, Marketing and Advertising Agencies, Digital Transformation and Innovation Teams, Startups in the Marketing, Media, and Advertising Spaces, Data Analysts and Scientists, Educators and Students
The workshop content will be tailored in a manner that it is useful for both beginners and those with some foundational knowledge of AI. The hands-on activities and discussions will ensure that participants of all levels leave with actionable insights.