Sharp touches hearts with Hari Raya mother daughter film

Sharp launched a 5-minute video titled “Raya Sure Suka” that featured a live surprise for Zahirah Macwilson, a Malaysian actress and Sharp’s brand ambassador. Within 9 hours, the video had organically hit over 100 thousand likes on social media.

The Malaysian actress had previously taken to Instagram to tell fans how much she missed her mum who is based in Perth, Australia, as work had kept them apart for over 7 months.

Agency SPIN Communications turned that nugget of information into a surprise reunion between mother and daughter that was shot live on set.

SPIN worked together with Sharp, film house Think Tank and Zahirah’s people, teaming up with Zahirah’s mum to bring the surprise to life. The unsuspecting actress was brought in to film what she thought would be a standard 30-second commercial. Instead, she walked in to a truly emotional surprise.

The genuine display of love and affection between Zahirah and her mother was fully captured on video and it resonated deeply with the audience. Fans took to the comments to express how touched they were, and many shared how they would be calling their own mothers.

After years of airing commercials that focused on products and promotions, this marks a new milestone for Sharp’s communications in Malaysia.

As Sharp’s Senior Brand Marketing Manager, Zoe Chow puts it, “I wanted something different for Sharp this year and we were wonderfully surprised with the results.”

Though Raya has barely begun, the new commercial has already found a place in the hearts of many new fans. Watch the full surprise now on Sharp Malaysia’s Facebook, Instagram or YouTube page.

Creative Agency: SPIN Communications
Client: Sharp Malaysia
Sharp Brand Marketing Team: Zoe Chow, Ally Kwan, Charissa Wang
SPIN Team: Chit Quah, Le Vin, Yee Kiang, Mel Leong, Ong Wei Wen
Production house: Think Tank
Film director: Wei Peow

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene