Scoot the low-cost, medium—to-long-haul airline under Singapore Airlines Group is geared up to bring a brand new ‘Scootitude’ to its service via its most recent brand enhancement. And no, we didn’t make ‘scootitude’ up.
In a press release announcing the airlines latest Malaysian destinations of Kuching and Kuantan, Scoot CEO Mr Lee Lik Hsin said, “Malaysia has been a very important market for Scoot. Our new destinations such as Kuching and Kuantan will complement our robust South-East Asia network. As part of our expansion plans, we will continuously identify opportunities to bring the unique Scoot travel experience called “Scootitude” to more guests in the region.”
The two new destinations are among the five new destinations announced on 25 July in conjunction with the completion of the Scoot-Tigerair integration under the single Scoot brand.
In line with the brand enhancement, uniforms of Scoot’s crew or ‘Scootees’ — which the press release described as ‘affectionately named’ — will also begin donning as new, refreshed look representative of the brand’s enhanced voice.
Perhaps most interesting of all, is their decision to drop their old tagline of ‘Get Outta Here!’
The new slogan ‘Escape the Ordinary’ is thought to be an apt reflection of the airline’s growth.
“Scoot’s new tagline, Escape the Ordinary, is reflective of our growth as an airline brand,” said Mr Lee. “It is more relevant to the global market now that our network has grown as it is aspirational to our inner wanderlust, and inspires us to travel and explore the world.”
Scoot also rolled out its first A320 aircraft, previously operated by Tigerair and repainted with the Scoot livery, named “Conscious Coupling” in commemoration of the integration between Scoot and Tigerair. The brand posted a video of the new aircraft on their Facebook page and had garnered over 65,000 views.
BEST OF GLOBAL DIGITAL MARKETING Conference 2017 (http://best-marketing.eu/events/my/)
For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa
Global Case Studies include:
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TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…
Each best practice case study is presented based on…
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Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?
The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Date: 14 August, 2017 (Thursday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 8.30am – 5.00pm
Book your seats early! Call Ruby on 03-77262588 or [email protected]
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
