Rolling Stone and Y&R Brazil team up for ‘Soundproof Posters’

Rolling Stone Brazil and Y&R Brazil team up for soundproof posters

Rolling Stone Brazil and Y&R Brazil have teamed up to create a series of ‘Soundproof Posters’ that serve a dual purpose, soundproofing practice spaces and more importantly, looking really cool.

Apparently, Rolling Stone learnt that when teenagers decide to learn playing the guitar, neighbours, parents and siblings often bear the brunt of the noise pollution.

Since teenagers love handing band posters on the wall, the publication teamed up with Y&R Brazil to create an inspired series of four posters that have soundproof qualities.

These posters are made out of acoustic foam, coated with fireproof resin and fiberglass. The posters feature four top guitar legends of past and present – Jimi Hendrix, Keith Richards, Zakk Wylde and Brazilian guitarist Kiko Loureiro.

Rolling Stone Brazil has been migrating to digital content, from its print magazine. Its all about driving engagement while growing its follower base.

Guitar players posting themselves playing on Instagram had a chance to win a set of four posters each. The campaign spread organically with a lot of great riffs too. This is a perfect example of how a print publication can make an amazing impact online through ingenious insights and create executions.

Source: The Drum.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene