The 2018 FIFA World Cup has definitely been an emotional roller coaster with penalty shootouts, amazing goals and especially how Croatia won over the hearts of millions all over the world. Yes, we miss it already so we got entertainment talent powerhouse Rocketfuel Entertainment who was in the thick of the World Cup action thanks to their partnership with Malaysia’s leading property developer Aset Kayamas to fill us in on the action.
MARKETING Magazine spoke to Rocketfuel Entertainment’s Vice President Murali ‘Moots’ Marimuthu on the very exciting Born to Love World Cup Live Viewing party hosted by Aset Kayamas, who was the official broadcast sponsor for Astro.
“Desa Sentral, a new property project developed by Aset Kayamas, played host to a public fan viewing party for the World Cup Finale. Born to Love is the umbrella campaign by Astro for their World Cup 2018 in Russia broadcast,” explained Moots.
The Born to Love World Cup Live Viewing party was open to public and had a very successful turnout of three thousand fans. The party which kicked off at 2pm, was a whole day of fun activities for both football fans and families who joined in the excitement.
There was basically something for everyone. Creators of the addictive song ‘Baby Shark’ Pinkfong, Didi & Friends, Omar & Han joined in the fun by entertaining kids with their antics and games. The ‘Born To Love the World Cup Final Viewing’ event also featured amazing performances by Syamel, Airlift, Kidd Santhe and Lil J.
Plus, it was no ordinary live viewing party, fans also had the once in a lifetime opportunity to hang out with two football legends who themselves have played at the World Cup! Fans got to rub shoulders with football legends Liverpool’s Luis Garcia, Manchester United’s Wes Brown and Dutch player John Heitinga. Another highlight of the event was the launch of Aset Kayamas new showroom at Desa Sentral.
For those who missed 16 Baris Live at Publika last April, rap legend Joe Flizzow brought his famous cypher show Live on stage once again on August 11. The second edition raised the bar by featuring not only the best of local hip-hop acts but also some of the best rappers from the Southeast Asian region
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