It was truly a historic day for hip hop in Malaysia. Two celebrations coincided, Tune Talk’s 9th anniversary and hip hop’s 45th celebration at Malaysia’s biggest hip hop concert. Featuring 45 talented emcees wowing the fans, the 16 Baris Concert provided 5000 fans with truly a memorable experience.
16 Baris is a weekly hip hop cypher show on YouTube created by Joe Flizzow, Kartel Records and Rocketfuel Entertainment. Each episode features 3 rappers, and a total of 45 rappers over 15 episodes. Episode 1 launched in December 2017, and the last episode of Season 1 was released in March.
The first 16 Baris concert proved to be a success with the unexpected turnout of approximately 4,000. However the venue could only fit 300, therefore thousands who were left outside were unable to enter.
To make up for those who were unable to get into the venue, the 16 Baris Concert, presented by Tune Talk was organized with the capacity to hold around 5000 fans.
No surprise there when 5000 fans filled up the National Tennis Centre in Jalan Duta, enjoying every bit of the almost 6 hours concert, unleashing pure ecstatic energy as they witnessed their favourite MCs perform on stage.
16 Baris has truly grown from being a YouTube show to a full-blown movement in mere months. People were encouraged to submit their own rap through the hashtag #16Baris and 5 rappers have been discovered through these online submissions – Lil J, Hades, Ilyas Konlay and Singaporeans Fariz Jabba and Yung Raja.
The partnership between Tune Talk and 16 Baris will also cover throughout the second season of the popular Youtube series and the brands will work together to increase the growth of the music scene locally.
“It is an honour for us to be a part of this journey with the goal of one day seeing our local talents, standing shoulder to shoulder with established international acts out there,” said Ameen Amaendran, Tune Talk CEO.
Moving forward, Tune Talk’s regional expansion plan to become the ASEAN Sim will fit perfectly with the direction 16 Baris has in becoming a major driving force of Hip Hop in the region.
16 Baris is no longer a show, it’s truly a movement.
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
