16 Baris Concert 2018, Malaysia’s Biggest Hip Hop Concert

It was truly a historic day for hip hop in Malaysia. Two celebrations coincided, Tune Talk’s 9th anniversary and hip hop’s 45th celebration at Malaysia’s biggest hip hop concert. Featuring 45 talented emcees wowing the fans, the 16 Baris Concert provided 5000 fans with truly a memorable experience.

16 Baris is a weekly hip hop cypher show on YouTube created by Joe Flizzow, Kartel Records and Rocketfuel Entertainment. Each episode features 3 rappers, and a total of 45 rappers over 15 episodes. Episode 1 launched in December 2017, and the last episode of Season 1 was released in March.

The first 16 Baris concert proved to be a success with the unexpected turnout of approximately 4,000. However the venue could only fit 300, therefore thousands who were left outside were unable to enter.

To make up for those who were unable to get into the venue, the 16 Baris Concert, presented by Tune Talk was organized with the capacity to hold around 5000 fans.

No surprise there when 5000 fans filled up the National Tennis Centre in Jalan Duta, enjoying every bit of the almost 6 hours concert, unleashing pure ecstatic energy as they witnessed their favourite MCs perform on stage.

16 Baris has truly grown from being a YouTube show to a full-blown movement in mere months. People were encouraged to submit their own rap through the hashtag #16Baris and 5 rappers have been discovered through these online submissions – Lil J, Hades, Ilyas Konlay and Singaporeans Fariz Jabba and Yung Raja.

The partnership between Tune Talk and 16 Baris will also cover throughout the second season of the popular Youtube series and the brands will work together to increase the growth of the music scene locally.

“It is an honour for us to be a part of this journey with the goal of one day seeing our local talents, standing shoulder to shoulder with established international acts out there,” said Ameen Amaendran, Tune Talk CEO.

Moving forward, Tune Talk’s regional expansion plan to become the ASEAN Sim will fit perfectly with the direction 16 Baris has in becoming a major driving force of Hip Hop in the region.

16 Baris is no longer a show, it’s truly a movement.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene