Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network has presented a playful and lively short film for Tenaga Nasional Berhad (TNB) to celebrate Deepavali, the ‘Festival of
This year’s film titled ‘Style Mannavan’ meaning ‘Style Hero’, shows continuity from the family portrayed in last year’s Deepavali film. The protagonist Mano is the teenage son who is distressed by the yearly makeover by his movie-buff mother, transforming him into the
classic Tamil movie star MGR.
This year, he aspires to transform as a current hero to
impress a girl, however all his plans are foiled. The film culminates with avisit to the temple where he encounters his ‘heroine’, similarly dressed in a traditional outfit, upon which he realises his mother’s good intentions.
Kevin Le, Executive Creative Director of Reprise said, “The underlying theme this year is trust, and that family always has your best interests at heart. This central theme of familial blessings is one that has been weaved into our TNB festive films over the last two years.
This year, we tapped into the obsession with Tamil movies and the audience’s penchant for melodrama.” Sutapa Bhattacharya, General Manager – Corporate Strategic Communications at TNB said, “As a company serving the nation, our goal is to spread joy during the festive celebrations
and emphasise the importance of togetherness and family values. We are pleased to once again collaborate with Reprise to bring this story to life in a meaningful way this Deepavali.”
The film ends with the tagline, ‘The blessings of family light up the joy of Deepavali’. The film was directed by Esham Shahlin and produced by Reservoir Production, with music composed by Krishinthen Shanmugam of Rocsho Music.
The film is scheduled to air across all TNB social media channels, with content across Facebook, Instagram, Twitter and YouTube. The film will also appear on free-to-air TV networks over the Deepavali weekend.
In addition, the integrated campaign features an Instagram filter through Insta stories, allowing users to create their own #StyleMannavan poster or video. Access the Instagram filter here:https://bit.ly/2MY1zgp. Watch ‘Style Mannavan’ here:
Executive Creative Director: Kevin Le
Creative Director: Jarrod Reginald
Art Director: Lai Sook Ang
Copywriter: Dhiviah Arumugam & Thanendran Thanes
Tamil Copywriter: Jaydevan a/l Jayakumar
Account management: Adrian Cheah, Nicole Lee, Thian Yen Yee
Traffic: Mariana Roplay, Subaashini Thankarajo
Film Director: Esham Shahlin
Producer: Denis Gonsalvez, Ryan Khoo, Cheong Wai Leng
Production House: Reservoir Production