Raya Ad has police on the chase

When online casino GDBet333  released a two-minute, 48-second Raya commercial promoting online gambling, what were they thinking? 

The ad features a Muslim man who is planning to return to his hometown, but lacks cash, with the jingle claiming that there is an easy way to make money. 

Gambling is forbidden in Islam and punishable under shariah law. 

I suspect this video is the work of a non-Malaysian team, because ad people in Malaysia know better. 

GDBet333 does post regular festive greetings on their platforms, but this gamble is already backfiring.

Also known as GDWon333, it is said to have started operations in 2010, based in Malaysia and Singapore. 

Its website says it is an international betting company and has been reviewed by casinoreviews.my, yescasino.netbetreview.orgministryofgambling.net and onlinecasinomalaysia2u.

The case is being investigated under Section 504 of the Penal Code and Section 4(1)(g) of the Common Gaming Houses Act 1953. Section 504 relates to insult with the intent to provoke a breach of the peace and is punishable with a maximum imprisonment of two years or a fine or both. Section 4(1)(g) of the Common Gaming Houses Act, meanwhile, makes it an offence for anyone to announce or publish the opening or use of any location as a common gaming house, or invite or solicit any person to commit gambling. 

Netizens are furious and MCMC is also on the case, not forgetting politicians and religious vigilantes. 

The global social giants have been informed, but the video can still be viewed here: 

This is how helpless we have become when all the powers to be are on the case but no one can snuff it out. 

HELP! 


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene