Publicis Media Malaysia is set to usher in a new era of leadership with two key appointments that promise to redefine the agency’s trajectory in the Southeast Asian market.
Effective January 2025, Kristine Ong will assume the role of CEO, bringing with her an impressive three-decade legacy in Malaysia’s media and business landscape.
Her illustrious career spans prestigious agencies including Initiative, Starcom Worldwide, Leo Burnett, and Ogilvy & Mather, most recently serving as Chief Client Officer at Mindshare.
Ian Loon, Chief Transformation Officer and CEO of Media & Digital at Publicis Groupe Singapore/Southeast Asia, views Ong’s appointment as a strategic masterstroke.
“Her deep industry insights and proven leadership will be instrumental in sustaining our market position,” Loon commented.
Complementing Ong’s appointment, Sujith Rao will step into the role of Performics Malaysia’s Managing Director, also starting January 2025.
Rao’s background in digital analytics and commerce solutions positions him perfectly to drive the agency’s strategic capabilities.
Since joining the Publicis Groupe in 2022, Rao has already demonstrated significant contributions to enhancing the group’s commerce capabilities.
His previous roles at Reprise Digital and IPG Mediabrands underscore his expertise in navigating complex digital landscapes.
A Transition of Continuity and Vision
The leadership transition marks the conclusion of Ranganathan Somanathan’s interim tenure as CEO and advisor.
Under his guidance, the agency achieved remarkable stability and growth, positioning itself as the largest media agency group in Malaysia.
“Strong leadership has resulted in three years of acceleration,” Loon emphasised, highlighting the agency’s remarkable journey.
Beyond Leadership: A Strategic Regional Hub
These appointments come at a crucial time when Malaysia is emerging as a pivotal client hub and digital delivery centre for the broader Southeast Asian region.
The recent win of the Kenvue (formerly Johnson & Johnson’s consumer arm) media account further validates the agency’s strategic positioning.
“Our clients’ growth remains our priority,” Loon affirmed, signaling a continued commitment to innovative and client-centric approaches.
These strategic appointments not only represent leadership changes but also symbolise the agency’s ambition to continue driving excellence in a fast evolving media landscape.
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