Posted on by Raihan Hadi
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Publicis Groupe launches pilot AI platform
24 May
Publicis Groupe has launched its artificial-intelligence platform
in the UK, Marcel, which is designed to ‘inform, create and connect
the workforce of the future’.
All 5,000 Publicis Groupe UK employees will have access to the
platform by the end of June in a pilot launch ahead of a global
roll-out of the service.
The pilot program is all about upskilling, reskilling and
cross-skilling while using ideas and creatorsas the most valuable
currency of the future, according to an official statement.
It will now have a single group-wide directory of employees,
integrated with Microsoft Office’s 365 for email and calendar
access.
There will of course be productivity tracking, profile pages for
employees to manage their personal brand and discover opportunities
to work on briefs from other agencies as well.
Interestingly, there will be a daily digest of content that has a
focus on people, work, clients and agencies too.
Enhanced algorithms that match and find people with case studies
and thought leadership for assistance on specific work projects will
also be featured.
The single profit and loss structure on a country-by-country basis
is where Marcel adds another layer of collaboration and integration
to proceedings.
Publicis is bringing all of its agencies, including Saatchi &
Saatchi, Leo Burnett, Publicis, Zenith, Starcom and Sapient and
Marcel adds another layer of collaboration and integration.
Arthur Sadoun, chairman and chief executive of Publicis Groupe
explained that the company’s belief is that they are going to move
into a model where they won’t be able to disconnect data from
dynamic content and technology.
“Since this will have to be run at country level, it means
bringing a lot of expertise from different agencies under one
P&L..but the creative ideas that fuel that can come from either
local agencies or from our agencies around the world,” he added.
He went on to say that the day its employees feel that if they are
good enough, they are going to be able to do more things in more
ways, no matter where they are based – the game is over.
“That will take time and will be difficult, but that’s the
endgame,” he concluded.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
