PropertyGuru chooses Kingdom Digital for social media duties

Asia’s largest property portal PropertyGuru has selected Kingdom Digital as its social media agency for Malaysia following a pitch that concluded in February.

This was a first for the brand, as the social duties were previously managed
in-house. Kingdom Digital will be responsible for PropertyGuru Malaysia’s Facebook and Instagram accounts, with the aim to help them inspire and empower Malaysians in their home buying journey through social engagements and to build a strong, active, and engaged community online for the brand.

The scope of work includes social content strategy and planning, creative development, social engagement contests, and reporting. Ryan Thoo, Head of Consumer Marketing at PropertyGuru says: “Kingdom Digital was selected because they showed an understanding of what we wanted to accomplish with our social and community strategies in driving our vision to be the trusted property advisor to aspiring homeowners.”

“Our brand mission is to help property seekers make confident property decisions.

Tapping on Kingdom Digital’s social marketing expertise, we hope to elevate our social content and online presence to further enhance various initiatives including building engaged communities that will enable more Malaysians to own their dream homes,” Ryan added.

Elaine Ewe, Senior Strategic Planner at Kingdom Digital says: “When it comes to buying or renting a property, different groups of audience have different needs and concerns, which require specific solutions. So, our strategy is to turn PropertyGuru’s social platforms into an engaging community whereby both aspiring and experienced homeowners can come together to share tips and knowledge, instead of just telling them what to do.”

“We will also leverage on the abundance of content PropertyGuru already have on their website, such as property guides, honest project reviews, #AskGuru, and more; and turn them into educational social content to empower Malaysians to own a home like an expert,” Elaine explained.

PropertyGuru is currently running a “Property Prodigy’ social media engagement contest from March 6 – 27 to give back to its followers on Facebook and Instagram. Participants that share a piece of advice according to the weekly theme in the comment section and tag three friends will stand a chance to win RM100 prize money each week. For more information, check out PropertyGuru’s Facebook page and Instagram account.

The appointment is the latest in a series of social account wins for Kingdom Digital, which include German professional appliances brand Karcher, cosmetic brand Silkygirl, coffee brand Oldtown White Coffee, as well as Turkish personal care brand XO.