The contract has been effective since January 2020 and the appointment is for a period of one year.
Kingdom Digital’s scope of work includes developing and executing social strategy, creative content, and community management for Silkygirl Malaysia’s Facebook and Instagram, as well as Silkygirl Singapore’s Facebook.
Daniel Chin, MD at Alliance Cosmetics Group International, said they chose to partner with Kingdom Digital because of their solid track record in the industry.
“Kingdom Digital has demonstrated that they have a firm understanding of the Silkygirl brand and our audiences. We are confident that their social media expertise will build meaningful consumer connections for the brand and boost our online presence in Malaysia and Singapore,” said Mr. Chin.
Ryan Ong, CEO at Kingdom Digital, said winning the account is an important milestone as the agency looks to further build its social media portfolio in both countries.
“We are incredibly excited to partner with Silkygirl as it is such a fun, youthful, and trendy brand. We look forward to delivering equally fun and compelling brand stories to its followers on social media, at the same time building a stronger brand affinity and desire,” said Ryan.