The contract has been effective since January 2020 and the appointment is for a period of one year.
Kingdom Digital’s scope of work includes developing and executing social strategy, creative content, and community management for Silkygirl Malaysia’s Facebook and Instagram, as well as Silkygirl Singapore’s Facebook.
Daniel Chin, MD at Alliance Cosmetics Group International, said they chose to partner with Kingdom Digital because of their solid track record in the industry.
“Kingdom Digital has demonstrated that they have a firm understanding of the Silkygirl brand and our audiences. We are confident that their social media expertise will build meaningful consumer connections for the brand and boost our online presence in Malaysia and Singapore,” said Mr. Chin.
Ryan Ong, CEO at Kingdom Digital, said winning the account is an important milestone as the agency looks to further build its social media portfolio in both countries.
“We are incredibly excited to partner with Silkygirl as it is such a fun, youthful, and trendy brand. We look forward to delivering equally fun and compelling brand stories to its followers on social media, at the same time building a stronger brand affinity and desire,” said Ryan.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
