Posted on by Raihan Hadi
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Progress through creativity, the journey of Icaro Doria
23 Mar
Creativity is never finished. It doesn’t stop after your first brilliant idea, and it doesn’t suddenly vanish when you win your first Lion. Creativity is a constant process, and no one knows that quite like Icaro Doria who has won over 30 Lions.
Inspired as a youth by brilliant Brazillian commercials, Icaro always knew he wanted to be a copywriter in an advertising agency. Now, some twenty years on, and with a trio of Chief Creative Officer roles under his belt, he has started the next stage of his journey as the newly appointed CCO of Hill Holliday, New York.
Icaro Doria, Chief Creative Officer, Hill Holliday
In this film, Icaro takes you through each and every moment of his creative journey thus far – including all its stages and diversions – from his first moment of recognition, to his current role, and the Lions he earned along the way.
The first in a new series called Progress Through Creativity, each episode dissects the path some of the world’s most inspirational creatives took to get where they are today.
Take a look at what it really means to become a multi-Lion winning creative, and how winning a Lion isn’t the end – it’s just the beginning.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
