Progress through creativity, the journey of Icaro Doria

Creativity is never finished. It doesn’t stop after your first brilliant idea, and it doesn’t suddenly vanish when you win your first Lion. Creativity is a constant process, and no one knows that quite like Icaro Doria who has won over 30 Lions. 

Inspired as a youth by brilliant Brazillian commercials, Icaro always knew he wanted to be a copywriter in an advertising agency. Now, some twenty years on, and with a trio of Chief Creative Officer roles under his belt, he has started the next stage of his journey as the newly appointed CCO of Hill Holliday, New York.

Icaro Doria, Chief Creative Officer, Hill Holliday

In this film, Icaro takes you through each and every moment of his creative journey thus far – including all its stages and diversions  – from his first moment of recognition, to his current role, and the Lions he earned along the way. 

The first in a new series called Progress Through Creativity, each episode dissects the path some of the world’s most inspirational creatives took to get where they are today. 

Take a look at what it really means to become a multi-Lion winning creative, and how winning a Lion isn’t the end – it’s just the beginning.

Thinking of submitting your work for Cannes 2021? Start your journey here by taking a look at a few Lion-winning moments that moved the world, or join one of our live briefings for step-by-step advice. Or click here to download the Entry Kit for a selection of handy materials to walk you through the process, or get in touch with one of the Cannes Awards Experts who will be happy to help. 

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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