Prashant Kumar appointed IAA Malaysia Advisor

Entropia founder and senior partner, Prashant Kumar, was appointed Honorary Advisor at the recently held 27th annual general meeting of the INTERNATIONAL ADVERTISING ASSOCIATION (IAA) Malaysia.

In announcing the appointment, John Chacko, president of IAA Malaysia, remarked, “As one of the recognised leaders in the APAC marcoms community, Prashant is instrumental to the IAA – both in providing independent advice on how to elevate relevancy; and filling the vacuum of global shared experiences in the local industry. Over the last three years, he has provided valuable insights at our Debate Series events where he is always a popular panelist.”

Earlier this year, Prashant was awarded the IAA ‘Champion’ Compass Award, and as the only honoree from the Asia-Pacific region, he joins four other luminaries from around the world, namely, Maruisz Jan Demner (Founder-CEO, Demner, Merlicek & Bergmann, Austria), Joel Nettey (CEO, The Ninani Group, Ghana), Walid Kanafani (Managing Partner, Beyond Consulting Services, Kuwait), and Tom Doctoroff (Global Senior Advisor, Prophet, United States).

From left: Prabha Nayar – Honorary Secretary, Prashant Kumar, Honorary Advisor, Hamimda Agil – Head Education, John D Chacko – President, Omar Shaari – Vice President, Gary Tay – Head Digital Media, Ng Li Lian – Honorary Treasurer

Over the period 2019-2020, IAA Malaysia delivered on its mandate to the industry, with strategically themed events, and members gaining from regular IAA Global updates on viewpoints, findings and experiences from around the world.

“This includes the launch of the first-ever IAA-Global Advertising Lawyers Alliance ‘Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising and Marketing’ handbook, and the IAA-Nielsen Global Survey on ‘Transformation of the Marcom Industry in Response to Covid-19’ with an Asia analysis.

“The handbook is available to IAA members and the survey results are published on our website, iaa.org.my”, said Chacko.

Commenting on his new role, Prashant added, “It is an honour to be in the company of highly respected marketing and communications industry leaders such as fellow Honorary Advisor, Tony Savarimuthu. As a global network for marketers, the IAA’s support and contribution to the industry is indispensable. I’ve been a member of the association since 2017 and I’m proud to play an advisory role going forward.”