Power Speaker or Power Eaters?

Meat on meat, sandwiched with more meat in the middle. Nasi lemak burger and also nasi lemak with your burger. Fries in a bag that you can shake till kingdom come. Doughnuts replacing burger buns and curly fries replacing straight fries. 

When it comes to fast food in Malaysia, it’s safe to say that we’ve seen it all. The fast food industry has never shied away from incorporating Malaysia’s chief culture – its local food, into their marketing strategies. The result is a uniquely crafted marketing campaign that reaches its target audience unlike anything else. 

It’s hard to not be curious about the brains behind fast food campaigns and you don’t have to be anymore. The first panel discussion at the CMO Conference 2019 happening on November 15 is focused on fast food marketing. 

The marketing big names that will be part of the panel moderated by APAC Head of Marketing Offline Channels of Food Panda, Hasnain Babrawala; are Regional Marketing Director of Nando’s Chickenland Malaysia, Chai Hui Fung; Senior Vice President of Marketing of Domino’s Pizza Malaysia and Singapore, Linda Hassan and CEO of A&W Malaysia and Inter Mark Resources, George Ang. 

If you’re a budding marketer or a veteran marketer feeling stuck at producing new ideas, regardless of the industry you serve – listening to these leaders discuss their strategies in increasing sales for some of the biggest F&B companies in the world is bound to inspire you to dream big and execute. 

It’s still not too late to seize this opportunity. Head on over to https://marketingmagazine.com.my/cmo2019/conference and purchase your tickets. Today’s (29/10) is also the last day for you to buy both the tickets to the conference and awards night, for the price of one*.

Applicable to the first 100 people 

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW