Meat on meat, sandwiched with more meat in the middle. Nasi lemak burger and also nasi lemak with your burger. Fries in a bag that you can shake till kingdom come. Doughnuts replacing burger buns and curly fries replacing straight fries.
When it comes to fast food in Malaysia, it’s safe to say that we’ve seen it all. The fast food industry has never shied away from incorporating Malaysia’s chief culture – its local food, into their marketing strategies. The result is a uniquely crafted marketing campaign that reaches its target audience unlike anything else.
It’s hard to not be curious about the brains behind fast food campaigns and you don’t have to be anymore. The first panel discussion at the CMO Conference 2019 happening on November 15 is focused on fast food marketing.
The marketing big names that will be part of the panel moderated by APAC Head of Marketing Offline Channels of Food Panda, Hasnain Babrawala; are Regional Marketing Director of Nando’s Chickenland Malaysia, Chai Hui Fung; Senior Vice President of Marketing of Domino’s Pizza Malaysia and Singapore, Linda Hassan and CEO of A&W Malaysia and Inter Mark Resources, George Ang.
If you’re a budding marketer or a veteran marketer feeling stuck at producing new ideas, regardless of the industry you serve – listening to these leaders discuss their strategies in increasing sales for some of the biggest F&B companies in the world is bound to inspire you to dream big and execute.
It’s still not too late to seize this opportunity. Head on over to https://marketingmagazine.com.my/cmo2019/conference and purchase your tickets. Today’s (29/10) is also the last day for you to buy both the tickets to the conference and awards night, for the price of one*.
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