Pizza Hut Malaysia picks Zeno for 35th Anniversary Campaign



Pizza Hut Malaysia has selected Zeno Malaysia as its agency of record to lead its 35th Anniversary Campaign as it celebrates its 35th year of making great pizzas in Malaysia.

The year-long campaign entitled “35 Years; for the love of smiles” traces Pizza Hut’s 35-year heritage in Malaysia, anchored in the brand’s belief in the power of pizza, and how delivering great sharing moments and smiles for its consumers lives at the heart of the company.

Jean Ler, Chief Marketing Officer, Pizza Hut Malaysia said: “Pizza Hut’s 35 years in Malaysia have been more than just 35 years of growth, it’s been 35 years of putting smiles on people’s faces and celebration from milestone to milestone, occasion to occasion. This is our core belief and our 35th Anniversary campaign is about ensuring consumers remember what Pizza Hut is about, and making us relevant to the new generation.”

David Lian, Managing Director, Zeno Malaysia said: “We’re delighted to be working with Pizza Hut, it’s one of Malaysia’s oldest food-chains. For Zeno Malaysia, it’s a landmark assignment for us to lead an integrated campaign throughout the year and to help Pizza Hut make its 35th year a memorable one for consumers.”

Zeno Malaysia will be responsible for the development of the core campaign messaging, communications strategy, creative, digital and public relations execution; working alongside Pizza Hut’s other strategic partners in support of the campaign.

The campaign kicked off with Pizza Hut’s launch of its new brand identity and mission, which will see the company upgrade 100 of its dine-in restaurants this year to better serve Malaysian consumers and the launch of its new website ( to make it easier for consumers place their orders.

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