George Ang would work as a delivery boy at Pizza Hut during his student days and worked his way up to front of house crew. This was when he learned how fast-food chains worked so efficiently even without a culinary expert present in the kitchen at all.
Now, George is a successful entrepreneur who owns Inter Mark resources; founded the regional F&B group, Revenue Valley; his own restaurant chain, The Manhattan Fish Market and more than 100 other restaurants under Revenue Valley including Tony Roma’s and New York Steak Shack. More recently, he acquired Malaysian’s oldest fast food chain A&W.
Not oblivious to the fact that A&W is seen as outdated and unsuccessful when compared to other fast-food chains, George chooses to place emphasis on the consumer affinity tied to the iconic 56-year-old chain.
“I used to always go to the A&W Petaling Jaya drive in outlet when I was younger – the brand awareness is almost one hundred percent in Malaysia,” George said in an interview with Awani Review. “It has so much good branding, and a good menu too,” he added.
With plans for every aspect of an uplift, not just externally but also its marketing, customer service, menu choices and food quality; George plans to expand the number of outlets to 100 by 2021 from the 40 outlets that existed before he took over. His plan is also aimed at making A&W the top three fast food players in terms of numbers by then.
To hear more about this transformation journey and how George plans on executing this in the next two years, catch him at the CMO Conference 2019 where he speaks in a panel discussion focusing on fast-food marketing.
You only have a few days left to purchase your tickets for the conference happening on November 15 at the Sime Darby Convention Center, so don’t wait! Click here: https://marketingmagazine.com.my/cmo2019/conference#register
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