Nestlé, Wipro Unza, Permanis, Fonterra and Campbell's soup it up at APPIES!


( – Yes, they will all be judging at APPIES Malaysia this year.

SYAHAR KHALID Digital Engagement Manager Nestleü Malaysia

SYAHAR KHALID – Digital Engagement Manager, Nestle’s Malaysia

Syahar Khalid, Digital Engagement Manager at Nestlé Malaysia, was a previous APPIES Asia judge and knows the process inside out.
Formerly Head of Advertising & Promotions at Malaysia Airlines for nine years, he was also Assistant Director of International Marketing (Northern Europe) for Tourism Malaysia for four years working with offices in United Kingdom and Scandinavia on Destination Malaysia marketing.

MARTIN SOONG Marketing Manager Fonterra Brands Malaysia

MARTIN SOONG – Marketing Manager, Fonterra Brands Malaysia

Martin Soong is Marketing Manager at Fonterra Brands Malaysia and was previously Marketing Manager for P&G Malaysia and Singapore where he spent 10 years. A qualified Scout Coach, Martin now takes care of brands like Fernleaf, Calciyum, Anchor, Chesdale and
Perfect Italiano at Fonterra.

SANTHARUBAN T. SUNDARAM Group Marketing Manager Permanis Sandilands

SANTHARUBAN T. SUNDARAM – Group Marketing Manager, Permanis Sandilands

Santharuban or Ruban is Group Marketing Manage for Permanis Sandilands’ portfolio of brands as well as events and public relations.
He was previously from Celcom Axiata, where he was Head of Communications and Planning for group digital services. A multiple Gold Effie and Dragon winner, Ruban helped Permanis win Grand Prix and Advertiser of the Year at last year’s Malaysian Media Awards.

STEPHANE VILQUIN Marketing Director Campbell Soup Southeast Asia

STEPHANE VILQUIN – Marketing Director, Campbell Soup Southeast Asia

Stephane Vilquin has been Marketing Director at Campbell Soup Southeast Asia for almost fours years now handling Prego, Campbell Soup, Kimball, Cheong Chan and Arnott’s. Stephane’s marketing career has seen him excel in the Campbell Soup Company, Reckitt Benckiser and Kellogg’s offices in Paris, and L’Oréal (Belgium). In 2012, he volunteered for Friends-International in Cambodia helping marginalised children and youth build their futures.


PAN CHOI YEN – GM Marketing, WIPRO UNZA Malaysia

Ms Pan Choi Yen is General Manager of Marketing at Wipro Unza Malaysia and handles Safi, Enchanteur, Carrie Junior, Dashing, Romano, Aiken and Nappikleen.
She has almost 20 years of FMCG marketing experience having started at Dumex. Choi Yen was also with GlaxoSmithKline Consumer Healthcare (M) Sdn Bhd where she served as Head of Marketing for Malaysia and Singapore handling Horlicks and Ribena and subsequently as Category Development Director (Family Nutrition) Asia.

Led by Chief Judge of APPIES Malaysia 2016, Adam Wee Abdullah, Group CMO for the
CIMB Banking Group, entries will be judged by a panel of 20 top marketing leaders

• 36 latest Marketing Case-Studies – like a 2-Day MBA MasterClass
• 20 marketing leaders as Judges – Who’s Who in Malaysian marketing
• 5 top-notch Keynote Speakers – Celcom, Coca-Cola, IBM AsiaPac, Unilever Asia, Astro

All entries are to be submitted to [email protected] via file transfer protocol (FTP) by 31 March 2016.

Participants can download the Entry Kit here APPIES Malaysia 2016 


appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.




MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene