Emir Shafri now Creative Director of Y&R Malaysia

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EmirShafri(Marketingmagazine.com.my) – Y&R Malaysia has appointed Emir Shafri as Creative Director; he returns to his native Kuala Lumpur after a very successful award- and business-winning 5 years at Y&R Singapore, most recently as Digital Lead.

Reporting to Y&R Malaysia Chief Creative Officer Gigi Lee, Shafri brings with him a wealth of digital expertise.

Having joined Y&R in 2010 as a copywriter, he rapidly rose through the ranks to head the agency’s digital division.

Since then, the digital team has tripled in size and the creative department has significantly expanded.

Shafri and team contributed to a number of new business wins including TAFEP, MOM, and EXNESS as well as playing a significant role in Y&R Singapore’s recent renaissance: being named Singapore ‘Creative Agency of the Year 2015’, bringing home a Cannes Chimera, winning the coveted SXSW Interactive Innovation Award and being the region’s most awarded agency for mobile at Spikes Asia.
Gigi adds, “Emir is truly a rising star within Y&R, having been named ‘Young Creative of the Year’ in Singapore and top creative in Southeast Asia’s ‘Young Achiever of the Year’. Awards aside, his talent and hard-work make him a huge asset to our vibrant and adventurous creative team.”

Added Y&R Malaysia’s Managing Director Lisa Hezila, “In 2014, Emir won Y&R Asia’s internal ‘Future Sparks’ competition which rewards and celebrates our best young talent from across the region. His combination of creative and digital, and track-record of winning both business and awards is truly representative of our agency’s future.”

Editor’s Note: To those intrigued by Emir’s last name, he is the son of veteran advertising award-winner Dato Shafri Mohamad, Executive Chairman of Astana International Sdn Bhd. Emir is currently attending ADFEST taking place 16th to 19th March in Pattaya, Thailand.


appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.




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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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