MullenLowe creates video game with a percentage of wins shared going to NGOs

MullenLowe Group has created an internet browser-based video game called ‘Coral Greef’ featuring the octopus in the agency’s logo as a key gameplay element.R

Developed by the UK office of the agency for ‘World Octopus Day’, the game is free to play worldwide and for every high score shared on social media, MullenLowe Group will donate $5 to NGO Plastic Oceans International.

The game which can be played at a bespoke website involves helping an octopus and a crab remove as much plastic debris as possible from the ocean floor. While the donations from the agency were initially capped at $5,000, MullenLowe said that it had doubled the amount to USD$10,000 following a positive response to the initiative.

MullenLowe Group’s global marcomms project manager Tom Belcher said: “We always celebrate World Octopus Day and this year we decided to do something a little different. We created the retro-style arcade game to celebrate our love of the octopus whilst also tackling an important issue. 

“It seemed like the perfect way players could put their challenger mentality to the test while saving the oceans and the wildlife within them.”  

source: http://www.mumbrella.asia

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW