Moët extends its partnership with Roots PR

JW Keep Walking Thumbnail

 JW Keep Walking

(– Moët Hennessy Diageo Malaysia (MHDM) extends their collaboration with Roots PR for another year. The agency will continue its commitment to provide creative and results-driven integrated marketing communications solutions in the spirits market.

“It is a privilege for us to be given the opportunity to continue our work with MHD Malaysia. Besides our concentration on PR & Integrated Communications, our team is continuously challenged by the MHD team to constantly look at things differently while providing immense support to us as trusted partners,” said Alex Ooi, Managing Director of ROOTS PR.

“ROOTS PR continues to give us honest & strategic communication feedback that we expect will take our brand further by reaching out effectively to an evolving generation. The iconic brands under our belt requires a tremendous amount of focus from our partner agencies and we are glad to have ROOTS PR as part of the team,” commented Rajesh Joshi, Marketing Director of Moët Hennessy Diageo Malaysia, Diageo Brands.

One of the most notable PR campaigns that ROOTS PR has successfully planned and carried out includes Johnnie Walker’s recent collaboration with Lithuanian street artist, Ernest Zacharevic, who etched his design on limited edition Johnnie Walker Blue Label Chinese New Year 2017 bottles.

The brands under MHDM which ROOTS PR is responsible for include all whisky variants of Johnnie Walker, Singleton, Mortlach, Haig Club and classic malts including Lagavulin, Talisker, Caol Ila, Oban and Cragganmore.


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