(Marketingmagazine.com.my) – Mindshare recently announced that it would be partnering with Culture Machine for their first offering under the agency’s Content+ differentiator. The agency announced that Go Shop, the home shopping network under Astro will come in as Content+’s first client.
Under this partnership, Mindshare’s clients will have access to Culture Machine’s patent pending Big Data Content platform, Intelligence Machine (IM), as well as it’s Programmatic Content tool, Video Machine (VM), in addition to the team of Analysts, Data scientists, Machine learning experts, Channel Management, and in-house Content Studios.
Through this launch, Mindshare will create unique and differentiated content for the digital environment. The motive is to use best practices in digital content marketing by marrying cutting edge data science with content creation, across languages and consumer segments
While Intelligence Machine, through its rich data-driven insights on 3.4 billion videos and conversations daily, identifies the content recipe for brands and creators that resonate with their targeted audience and enables them to translate the insights into a reliable programming strategy.Video Machine makes high-quality videos at scale from any given audio, video or text source in real time.
Commenting on the launch of Content+, Dheeraj Raina, General Manager & Head of Strategy of Mindshare said, “With the emergence of video platforms in Malaysia and social media turning almost completely video, brands are facing a challenge of building a strong content strategy and simultaneously producing digital content real time and a scale. Through Content+, we are bringing the best of the technology, insights and understanding of the consumer journey together, to help our clients navigate this new normal of digital”
Rozina Aziz, Chief Marketing Officer, Go Shop shared, “At Go Shop, we believe in providing a new immersive world of multi-channel shopping experience anytime, anywhere. It is entertaining, fun, informative and convenient, and our presentation is tailored specifically for the Malaysian audiences.”
“The customer is always central to what we do. Content+ helps us to tailor our online content to dynamically respond to what the customer’s experiences and engagement online. This intelligence-driven automated video production capability helps us scan video trends and create video content in real time to deliver a new level of customer experience based on insights and data. Thus, enriching their buying experience through the power of a video”
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