Media Prima Digital has announced that its wholly-owned subsidiary Rev Asia Holdings Sdn Bhd has entered into an agreement with US-based digital media company Ziff Davis LLC to operate Mashable Southeast Asia for audiences across Indonesia, Malaysia, Philippines and Singapore.
Mashable, a brand under Ziff Davis since 2017, is a global multi-platform media and entertainment brand reaching 70 million unique content visitors per month world-wide, including a social media following of 28 million. Founded in 2005 as a technology blog, it has become the go-to source for technology, digital culture and entertainment content.
Under the agreement with Rev Asia, Mashable Southeast Asia will curate and localise the best of Mashable’s delightfully offbeat global content, while adding original content specifically produced for the region. Advertisers that have committed as a launch partner to the new Mashable site in Malaysia include Digi Telecommunications.
Tze Khay Voon, Managing Director of Rev Asia, said: “We’re extremely proud to have sealed a region-wide partnership with one of the world’s fastest-growing online brands for technology, digital culture and entertainment content. Driven by the region’s strong digital audience growth, we believe that the addition of Mashable to our existing portfolio of leading online brands will enable us to capture and capitalise on the continuous growth of digital advertising and sponsored content in the region. While the site will continue to carry Mashable’s award-winning international content, we are committed to delivering up-to-the-minute, locally-relevant content on developments happening right here in the region, in the style and tone that Mashable’s readership loves.”
Rafiq Razali, CEO of Media Prima Digital, said: “We are excited to have an internationally renowned brand such as Mashable join the Rev Asia family which we trust to be synergistic in expanding our digital portfolios effectively. Rev Asia, one of Southeast Asia’s largest digital publishing companies, is a pioneer in providing sponsored content solutions to advertisers while Mashable is a highly recognised and trusted source with a huge digital following around the world. This partnership will further accelerate our digital revenue growth across other key markets in Southeast Asia; the expansion will be one of our key strategies moving forward in expanding internationally across the region.”
Adam Doree, on behalf of Ziff Davis, said: “As a new chapter for Mashable’s international expansion begins, Ziff Davis will be working with the very best media companies in the world as its partner operators – both existing and new to its partner group. In Southeast Asia, we are delighted to create a new partnership with Rev Asia and Media Prima Digital, whose values are a perfect match for the Mashable vision.”
MARKETING Magazine is not responsible for the content of external sites.