McCann unveils the truth about Malaysian millennials

“Every generation blames the one before, and all of their frustrations come beating on your door” 

This was the quote Sean Sim CEO of McCann Worldgroup shared at the start of the group’s inaugural McCann Truth Central Malaysian event held last week. An apt quote as it echoed the group’s sentiments of wanting to dig deeper when it came to understanding the insights of the people who they were reaching out too.

During the presentation insights from their global ‘The Truth about Youth’ study were share to the attending media, clients and industry professionals.  The results from the global research study were conducted through quantitative interviews with over 33,000  people globally.

What was special about the study was that it also covered Millennials from Malaysia and some of the key findings were shared during the event. 

The study identified three truths important to youths- finding yourself, finding your people and finding your place in the world, although these truths were timeless goals, however, the study showed that how the group approached on achieving these goals have completely changed. 

Check out some of the insights shared during the presentation on what Malaysian millennials found to be important to them: