Maybank launches MSpace, a café with banking services

8 months ago

Maybank Singapore Limited launched MSpace at Maybank recently, to cater to younger customers as well as its wealthy clients.

MSpace is a collaboration with DIA Brands and is located at Orchard Shopping Centre. The branch has the Mellower Coffee outlet on its first floor and a wealth lounge for Maybank Private and Premier customers on its mezzanine level.

Chandran Dharmarajan, Head of Branding & Marketing, Maybank Singapore, said MSpace at Maybank was created to redefine what a brick and mortar bank branch looks like.

“With this new space, we can grow the Maybank community and branch out to a different customer segment.

Dinesh Sandhu, Managing Director, DIA Brands, shared that working on the MSpace at Maybank concept played to the team’s strengths – retail design understanding and experience design.

“We are confident that MSpace at Maybank will be spoken of as one of the transformative retail experiences in the financial services industry.”

Chandran Dharmarajan
Daniel Lim
How Wei Quin

DIA Brands
Dinesh Sandhu
Roxanne Perez
Lucas Saw
Sherry Lee



Malaysian CMO Awards 2019 Open for nominations

Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

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The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards

15th November 2019

The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page