Maybank launches MSpace, a café with banking services

Maybank Singapore Limited launched MSpace at Maybank recently, to cater to younger customers as well as its wealthy clients.

MSpace is a collaboration with DIA Brands and is located at Orchard Shopping Centre. The branch has the Mellower Coffee outlet on its first floor and a wealth lounge for Maybank Private and Premier customers on its mezzanine level.

Chandran Dharmarajan, Head of Branding & Marketing, Maybank Singapore, said MSpace at Maybank was created to redefine what a brick and mortar bank branch looks like.

“With this new space, we can grow the Maybank community and branch out to a different customer segment.

Dinesh Sandhu, Managing Director, DIA Brands, shared that working on the MSpace at Maybank concept played to the team’s strengths – retail design understanding and experience design.

“We are confident that MSpace at Maybank will be spoken of as one of the transformative retail experiences in the financial services industry.”

Chandran Dharmarajan
Daniel Lim
How Wei Quin

DIA Brands
Dinesh Sandhu
Roxanne Perez
Lucas Saw
Sherry Lee

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene