Maybank Singapore Limited launched MSpace at Maybank recently, to cater to younger customers as well as its wealthy clients.
MSpace is a collaboration with DIA Brands and is located at Orchard Shopping Centre. The branch has the Mellower Coffee outlet on its first floor and a wealth lounge for Maybank Private and Premier customers on its mezzanine level.
Chandran Dharmarajan, Head of Branding & Marketing, Maybank Singapore, said MSpace at Maybank was created to redefine what a brick and mortar bank branch looks like.
“With this new space, we can grow the Maybank community and branch out to a different customer segment.
Dinesh Sandhu, Managing Director, DIA Brands, shared that working on the MSpace at Maybank concept played to the team’s strengths – retail design understanding and experience design.
“We are confident that MSpace at Maybank will be spoken of as one of the transformative retail experiences in the financial services industry.”
How Wei Quin
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