With Chinese New Year around the corner, it is an opportune time for individuals and businesses to reset and look forward to a year with more prosperity and luck than ever before. Maxis is ringing in the festive season with the amalgamation of tradition and technology through its festive film ‘Make Our Luck’ and special livestream sessions with the renowned Dato’ Joey Yap, Founder and Chief Consultant of Joey Yap Consulting Group, on ‘How to Make Our Luck’ for 2022.
“As 2022 opens a new chapter in our lives, people and businesses look forward to a future that will be more ong and huat. Whilst many may take extra steps to invite luck through traditions and fengshui, we believe they can also benefit from tech and connectivity. This CNY, we want to exemplify why tradition and technology should not only co-exist but in fact amplify one another, because when we make our own luck and leverage the power of technology on a great network, we find opportunities to always be ahead, together,” said Loh Keh Jiat, Chief Marketing Officer, Maxis.
‘Make Our Luck’ is about a homestay business owner who is certain that practising customs that bring in good luck will improve his business next year. His grandson, Didi, on the other hand, believes that they will only thrive through the power of technology and network. As the generations go head-to-head to prove their points, they find out that both beliefs can help one another.
In addition to the CNY brand film, Maxis will also be collaborating with Dato’ Joey Yap to conduct two special livestream sessions on ‘How to Make Our Luck’ for 2022. A big adopter of tech and digitalisation, Dato’ Yap’s ways of fengshui consultation requires one to take action beyond placing an ornament or wearing a lucky colour.
The first livestream session on 10 Feb at 8:30pm on Maxis’ Facebook page is open to all, while the second livestream session on 11 Feb at 8.30pm is exclusively for Maxis’ SME customers, where they stand a chance to win a one-on-one Business Coaching session with Dato Joey Yap’s team of consultants.
To know more about the campaign and to find out how to join the livestream sessions with Dato’ Joey Yap, click here.
APPIES Asia Pacific 2022 is happening in Malaysia!
Submission deadline has been extended to January 31, 2022.
Visit appies.asia for details, registration and submissions NOW!
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
