Team MARKETING at the awards (L-R: Chemical Ali- Art Director, Malati Siniah- Chief Content Officer, Jarrod Sunil Solomon- Business Development Manager)
(marketingmagazine.com.my) – By: Malati Siniah
It was a proud moment for MARKETING Magazine yesterday as the trade publication picked up two awards at the annual Magazine Publishers Association (MPA) Magazine Awards.
Taking home the Gold Award for Editorial (English) was the article ‘Cannes Lion 2015 Diaries!’ penned by Harmandar Singh aka Ham, MARKETING’s Regional CEO. His witty and sharp feature won the hearts of the judges and competed alongside features from Esquire, Time Out KL and more.
We also picked up the Bronze award for Front Cover (Special Interest & Niche- English) for MARKETING’s Jan/Feb 2015. There is a God!
The cover was crafted to promote MARKETING’s annual Chief Marketing Officer (CMO) Conference.
MARKETING’s Art Director, Chemical Ali who conceptualised the cover shared more on the concept behind the design “The cover was inspired by the Michaelangelo painting ‘The Creation of Adam’ in which God breathes life into Adam… the first man on earth!”
Based on the headline ‘The Client is not God’, we wanted to bring to life the idea that the Client is at the end of the day only human and as an agency, you need not fear the client. Instead, it’s on you to be bold on what you believe to help the Client create better value for Consumers!” Ali added.
Commenting on the win Ham shared, “The dedication and creativity of my team surprises me every day, apart from the fact that more than half our people are returning staff. I am proud our DNA is about being creative thinkers, not mere publishers.”
This was not the first win for MARKETING; at MPA in 2010 the publication won the coveted ‘Magazine Cover of the Year’ and the Gold Award for Best Cover Design.
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