Big Mac Chant Challenge

Big Mac Chant Challenge Thumbnail

 Big Mac Chant Challenge

( – Leo Burnett Malaysia created a new experience for McDonald’s Big Mac and threw the internet into a singing frenzy from 13-31 October 2016 with the return of McDonald’s Malaysia Big Mac Chant Challenge. The Challenge was given local flavor with the participation from Malaysian singers Elizabeth Tan, Siti Nordiana, Fuying Sam, and KeQing.

“In order to engage with the younger audience, we created the Big Mac Chant Challenge whereby ‘chanters’ would sing the famous Big Mac Chant in their most creative manner. This time, through the collaboration with Smule, users are able to sing a duet together with their favourite personalities that has partnered with us for the contest,” said Andrew Low, Executive Creative Director of Leo Burnett Malaysia.

Leveraging on an integrated digital touchpoint platform to engage with the target audience, Leo Burnett Malaysia’s idea synchronized in harmony with McDonald’s Malaysia’s stance on relying in the power of digital platforms.

“McDonald’s Malaysia strongly believes in the power of digital mobile to reach our target audiences effectively. It provides the perfect avenue for customers to interact with the brand, which in return drives business results,” said Eugene Lee, Senior Manager of McDonald’s Malaysia.

Taking the cue from the success debut of the Big Mac Dubsmash in 2015, the contest ran for its second year through an exclusive collaboration with Smule, the leading karaoke application in Malaysia which has over two million monthly active users within the country.

Barry Victor, Creative Group Head of Leo Burnett Malaysia added that the digital campaign was made accessible via other popular social touchpoints such as Facebook Carousel and Canvas, and Instagram in order to engage on a wider range of audience and generate submissions.
Out of the 1,263 verified videos of Big Mac chanters submissions, 16 were shortlisted in the hopes of being the lucky grand prize winner to walk away with the coveted RM10,000 cash prize among others.

Special prizes will also be given according to winners from six categories; Best Solo, Best Group, Best Costume, The Funniest, Judges’ Favourite and Best Smule Duet, during the meet-and-greet event with the four artistes on 12th November 2016 in Kuala Lumpur.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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