#MMC2016- Why were there two floating brains on stage?

MMC Coverage Pt 1 a thumbnail

 (marketingmagazine.com.my) – By Malati Siniah

Data, the four letter word that has been on the lips of every marketer in 2016 is going to play an even bigger importance to the industry in 2017.

Understanding this insight when MARKETING launched the 12th Malaysian Media Conference (MMC) this year the theme of Datalytics was chosen to give the attending media, marketing and creative professionals a holistic view of the topic.

The event which took place at Sime Darby Convention Centre last Monday was crafted around the single question posed to attendees, in a sea of Data will you sink or swim?

MMC Coverage Pt 1 a

Throughout the full day event attendees gained insights from the region’s top swimmers including Robin Wong- Mindshare & CEO of FAST Asia Pacific, Rahul Thappa – Vice President of Data Analytics, Astro, Linda Hassan – Head of Marketing at Domino’s Malaysia & Singapore, Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications who shared how they were tapping into the power of data to power the growth of their business.

Find out what happened in the first half of the conference below:

MMC Coverage Pt 1 b

‘Datalytics is here to stay’ declared MMC’s first speaker Robin Wong, CEO, Fast Asia Pacific, Mindshare. During his talk, Robin gave the audiences an overview of the data evolution in the local market. Looking into the future he even outlined some of his future predictions and advice as to how the industry would grow:

  • All eyes on Virtual Reality – The image of Tom Cruise being served personalised ads in Minority Report might someday become a reality. He shared how personalised Outdoor Ads being beamed to commuters’ and shoppers’ eye and ads being served programmatically based on retinas defining profiles and attributes could one day be the future of the convergence between data and advertising.
  • Datalytics is here to stay as a core enabler.
  • The key for all of this is to remain focused on your business fundamentals and sift through the hype

MMC Coverage Pt 1 c

In an engaging Power Panel titled “Is this the new ecosystem in media? Data = Insights = Marketing, Media and Creative solutions” Bala Pomaleh, CEO, IPG Mediabrands was the mediator between the creative and data camps.

MMC Coverage Pt 1 d

Representing the creative side was Chan Woei Hen, Executive Creative Director of EnsembleWW and on the other side was Sujith Rao, Head of Analytics, IPG Mediabrands. The session was both light hearted and engaging with both sides bringing up points as to how they can work better together.

Check out our FB Live recording of the panel session below:

For more insights from #MMC2016 be sure to check out our website tomorrow!

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene