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MARKETING Games World Cup Live Screening Party!
23 Jul
On 7 July 2018, we had our inaugural MARKETING Games. To get a low down of all the action that took place at MARKETING Games, head over here. To amp up the World Cup fever, we also had our very first MARKETING Games World Cup Live Screening Party on 14 July!
Taking place at the very swanky Ballers@The Roof, there were a whopping two hundred people that attended the party. There even was a live performance by Dani and Serani Trio which proved to be a big hit!
Of course, the event highlight was the prize giving ceremony for the champions of the MARKETING Games. The champions also had a taste of the World Cup glory as the prizes came in the form of a replica of the World Cup trophy and even the original World Cup ball!
Number 1 football prediction app, Moobara also handed out prizes for the World Cup third placing match. To watch what got down at MARKETING Games World Cup Live Screening Party, watch the video below!
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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