Listen to this articleAn impressive line-up of judges at Kancils 2018
The Association of Accredited Advertising Agents of Malaysia (4As) has not only organised an inaugural two-day creative festival but also cast a spotlight on the high-spirited judging deliberations involving its front line cast of juries.
In an industry first, “Take A Peek Inside the Jury Room” allows a select group of young rising stars (under the age of 30) to be a ‘fly on the wall’ inside the Kancils 2018 jury rooms, whilst “A Chat with the Chiefs” provides the creative fraternity with a rare opportunity in which the Kancils 2018 jury heads will discuss their insights and observations, sharing their perspectives on what works and what doesn’t at the shows.
Led by Jury Chairperson Gigi Lee, Chief Creative Officer, TBWA\Group Malaysia, and Deputy Chairperson Emir Shafri, Executive Creative Director, Y&R, the Chief Juries this year comprise some of the most celebrated creatives and seasoned judges in Asia.
They include David Guerrero, Creative Chairman, BBDO Guerrero Philippines; Kazoo Sato, Chief Creative Officer, TBWA\Hakuhodo Tokyo; Daniel Kee, Executive Creative Director, MullenLowe Singapore; Pann Lim, Co-founder and Creative Director, Kinetic Singapore; and Woon Siew Hoh, Chief Creative Officer, Hakuhodo Asia Pacific.
“Humanity has never been more important to the world, and is something we need to celebrate more than ever.
“Humanity to me, is also the secret to all the best work. Right now feels like a really positive and interesting time for both the Kancils and Malaysia as a whole.
“So I’m really looking forward to working with the jury in showcasing the best of the best this year,” said David Guerrero on this year’s Kancil’s theme – ‘Celebrating Humanity in Creativity, Technology, and Culture’.
In keeping with the festival theme, Kancils 2018 will also see the introduction of several new award categories including; The Culture Kancils, for the creative use of cultural insight in ad campaigns; Kancil for Good, for purpose-driven creative ideas that have a positive impact on community, society or the environment; The Effectiveness Kancils, for the best use of results-oriented creativity.
These categories will see accomplished special guest juries such as Eddin Khoo, Head of Pusaka; Yap Mun Ching, Executive Director, Air Asia Foundation; and Dr Hartini Zainudin, Founder, Yayasan Chow Kit in a passionate deliberation to uncover Malaysia’s best creative ideas.
“With the coming together of the region’s most brillant and creative minds, each bringing their unique sensibilities to the understanding of the Kancils 2018 theme, it is our hope that the public at large will be able to appreciate the type of work that celebrates the beauty of the human experience, inspiring new compelling ideas in our lives,” said Jury Chairperson Gigi Lee.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
