Marketers of The Year

This piece was first published in MARKETING WEEKENDER Issue 353

Closing Date for all nominations is November 30th, so start collating your nomination info now. Maybe agencies have a marketer-client or two they feel should be nominated.

Click here to enter. 

CONFIDENTIALTY CLAUSE: All nominations and their contents are accepted in the strictest of confidence, judges also sign an NDA before judging. All non-winners are never revealed to anyone.

TROPHY TRIVIA Once upon a time, Ham who devised the show, was having lunch with a close friend who accidentally tipped his Pilsner glass to the floor in his haste to want to pay the bill first. Ham picked up the tall broken glass, stared at it for a bit, and decided that would be the design for the trophy. After all, happy accidents come to those who are happy. The trophy, which is custom-made in China, takes 3 months to arrive and is worth about RM1,000 a piece. Of course, its real value as an award is priceless. 

CATEGORIES: 

Marketer of The Year in B2B Marketing 

This category recognises the marketer who has transformed a space where marketing is usually considered as ‘boring’ to one that is creative and generates positive ROI. 

Marketer of The Year in SME Marketing 

Limited budgets and resources are not a deterrent for our marketer in this category. This category recognises the marketer who has grown their brand in the ever evolving SME landscape. 

Marketer of The Year in Omni-Channel Marketing 

This category recognises the marketer who understands all touch points and has effectively created a seamless Omni-channel marketing customer journey for his or her brand. 

Marketer of The Year in Millennial Marketing 

It is not easy to understand today’s TikTok generation but the Marketer who will take home this award knows exactly what makes Millennials tick.

Marketer of The Year in e-Commerce Marketing 

This category recognises the seasoned e-commerce marketer who has successfully generated profitable interest for their e-commerce brand in a borderless world. 

Marketer of The Year in Travel & Hospitality Marketing 

The travel industry today is more than a glossy ad in a magazine. This category recognises the marketer who understands the travel industry and has produced cutting edge, multi-platform campaigns to inspire today’s travellers. 

Marketer of The Year in Sustainable Brand Marketing 

This award pays tribute to the marketer who understands and demonstrates the role of brands in pursuit of the definition of a fair and sustainable future. For taking conscious steps to maintain the environmental, social, and economic balance for our present and future generations.  

Marketer of The Year in Loyalty & Engagement Marketing 

Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies. 

Marketer of The Year in Influencer Marketing 

KOLs have quickly become an important, sometimes necessary platform for almost every marketing campaign. This category recognises the marketer who has creatively engaged with influencers in campaigns and leveraged their power to produce results. 

Marketer of The Year in Social Media Marketing 

This category recognises the marketer who has been consistent in driving buzz-worthy campaigns on social media. While achieving results that defy the norm. 

Marketer Trailblazer of The Year Mobile Marketing 

Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using innovative mobile-first strategies. 

Marketing Trailblazer of The Year

The award will be bestowed on marketers who are never afraid to push the boundaries of innovation within their category. The award will go to the marketer who made a difference with fresh thinking and breakthrough work. 

  • Marketing Trailblazer of The Year – Telco
  • Marketing Trailblazer of The Year – Financial Services 
  • Marketing Trailblazer of The Year – F&B 
  • Marketing Trailblazer of The Year – Digital 
  • Marketing Trailblazer of The Year – FMCG 
  • Marketing Trailblazer of The Year – Media & Entertainment

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