The alliance will pave the way towards the introduction of a strategic marketing tool
Brand Insite Sdn Bhd, one-stop marketing consultancy company, is confident of securing three major clients by year end by leveraging on its newly introduced strategic marketing tool, Brandsync Germany.
The unique tool was developed by Dr. Jurgen Kutemeyer, the Founder and Managing Director of Trio-Group.
Dr. Jurgen has numerous research and scientific findings throughout his 20 years of practical experience of working for corporations and medium-sized companies.
The science and research behind Brandsync comes from the findings of Dr. Daniel Kahneman, Nobel Prize Winning Psychologist studying the behaviour of decision making. Hence, the birth of Brandsync.
Executive chairman Datuk Shafri Mohamad said the adoption of Brandsync is important for companies to promote their brands or products for long-term sustainability in creating consumers loyalty.
“Based on our evaluation analysis, we expect to secure up to six clients in the first year of Brandsync introductory.
“We believe clients will need Brandsync platform to promote their brands and products more effectively, backed by our creative selling solutions,” said Shafri.
Shafri said clients can take advantage on Brandsync’s comprehensive research based on neuroscience and cognitive science, which precisely studies consumers’ behaviour of decision-making.
The partnership also earmarks Brand Insite being the sole licensee to market the tool within the Asean region and also its commitment to help revolutionise the brands by giving it an emotional competitive advantage.
“The digital age offers many marketing opportunities and also challenges. Companies need to transform in order to remain relevant in the digital era or will stand to lose out in this competitive industry.
“Customers are not robots or machines who make purchasing decisions via AI (Artificial Intelligent) but instead they do so via EI (Emotional Intelligence).
“There is a need to understand how the consumer’s brain works. Hence, the need for unique emotional marketing strategy such as Brandsync,” concluded Dato’ Haji Shafri.
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!
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