The alliance will pave the way towards the introduction of a strategic marketing tool
Brand Insite Sdn Bhd, one-stop marketing consultancy company, is confident of securing three major clients by year end by leveraging on its newly introduced strategic marketing tool, Brandsync Germany.
The unique tool was developed by Dr. Jurgen Kutemeyer, the Founder and Managing Director of Trio-Group.
Dr. Jurgen has numerous research and scientific findings throughout his 20 years of practical experience of working for corporations and medium-sized companies.
The science and research behind Brandsync comes from the findings of Dr. Daniel Kahneman, Nobel Prize Winning Psychologist studying the behaviour of decision making. Hence, the birth of Brandsync.
Executive chairman Datuk Shafri Mohamad said the adoption of Brandsync is important for companies to promote their brands or products for long-term sustainability in creating consumers loyalty.
“Based on our evaluation analysis, we expect to secure up to six clients in the first year of Brandsync introductory.
“We believe clients will need Brandsync platform to promote their brands and products more effectively, backed by our creative selling solutions,” said Shafri.
Shafri said clients can take advantage on Brandsync’s comprehensive research based on neuroscience and cognitive science, which precisely studies consumers’ behaviour of decision-making.
The partnership also earmarks Brand Insite being the sole licensee to market the tool within the Asean region and also its commitment to help revolutionise the brands by giving it an emotional competitive advantage.
“The digital age offers many marketing opportunities and also challenges. Companies need to transform in order to remain relevant in the digital era or will stand to lose out in this competitive industry.
“Customers are not robots or machines who make purchasing decisions via AI (Artificial Intelligent) but instead they do so via EI (Emotional Intelligence).
“There is a need to understand how the consumer’s brain works. Hence, the need for unique emotional marketing strategy such as Brandsync,” concluded Dato’ Haji Shafri.
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* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
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Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
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