Malaysia Airlines appoints new group CMO

Arved von zur Muehlen appointed as Malaysia Airlines Group CMO

Malaysia Airlines (MAB) has appointed chief commercial officer Arved von zur Muehlen (picture) as group CMO.

Arved who was named chief commercial officer in 2016, was tasked with developing a comprehensive and sustainable plan to improve the airline’s marketing, sales, products and customer service.

He also played a crucial role in restoring the airline’s position as a leading international carrier and developing its innovative customer-centric services.

Before joining MAB, Arved was the senior VP of commercial network operations for Qatar Airways.

During his time there, he was responsible for global sales strategy and development, as well as innovation and technology.

He also managed the roll-out of several successful projects, including the implementation of a new internet sales platform and booking engine.

He also worked at Swiss International Airlines and Lufthansa Airlines.

“He will focus on developing a comprehensive and sustainable plan to improve MAB’s marketing, sales, products and customer service,” said MAB’s chief executive officer, Peter Bellew.

“He brings with him over 20 years of professional experience in the aviation industry and will add a valuable breadth of understanding across sales, marketing and technological innovation,” added Peter.

Peter also added that Arved von zur Muehlen will play a crucial role in the next phase of the turnaround, focusing on restoring MAB’s position as a leading international carrier and developing the airline’s innovative customer-centric services.

dtc logo
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!

MARKETING Magazine is not responsible for the content of external sites.

The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….

The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry. 

Download Event PDF
Register Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene