Malaysia’s biggest Chinese e-commerce gives digital works to Fireworks

(marketingmagazine.com.my) – By: Malati Siniah

Logon.my, one of Malaysia’s biggest Chinese E-Commerce Portals, has appointed Fireworks Solutions as their official digital agency. For the next two years, Fireworks will be providing knowhow and services like strategic plannng, product innovation, software development, system maintenance and professional consultancy for the company.

Logon.my is a premium online marketplace powered by MCIL Multimedia, a subsidiary of Sin Chew Media Corp. Bhd. The new e-commerce platform is designed to provide better business reach and opportunities for SME businesses through product and brand exposure to over 35 million eyeballs monthly across MCIL range of flagship on-line media platforms, available in Chinese and English.

Speaking to MARKETING on their win, Founder & CEO of Fireworks Solutions Yanzer Lee shared that the agency intends to enable all Malaysian eCommerce systems to connect and sell to LogOn Marketplace.

“Tapping into new innovations, we intend to bring forward new generation e-commerce technologies such as Augmented Reality and location-based shopping,” Yanzer commented revealing that they were already working on creating a new version of the Logon.my mobile app.

Yanzer commented that the win was mainly attributed to the agency’s ‘flair for strategy and user experience’ and staying at the forefront of technology.

“We constantly innovate and bring in new technologies like iBeacon, Mobile Publishing, Augmented Reality and other web and mobile innovations. LogOn recognizes our potential and sees us as a great fit,” he added.

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