Malaysia Airlines names media, digital and social agencies

(Marketingmagazine.com.my) – Malaysia Airlines Berhad has appointed Group M, Mirum Singapore and Rally Worldwide as the national carrier’s media, digital and social media agencies

In its effort to strengthen its brand presence via digital and integrated media, Group M and Rally Worldwide, will be working cohesively to assist the airline in driving business revenue which covers channel planning, global media buy, search engine marketing and remarketing, social media, community management as well as influencer engagement.

Mirum Singapore will assist the brand in their global digital transformation initiatives in improving the airline’s consumer user experience through technology, data and its website and digital applications content strategy.

The new agencies have been appointed to serve the brand for two years, effective from 1st May.

Malaysia Airlines Chief Commercial Officer Paul Simmons said,

“Group M, Mirum Singapore and Rally Worldwide fulfilled our requirements and have a firm grasp of the challenging environment of the aviation industry. The agencies believe in our brand values and they have a pool of diverse and young talent, to support Malaysia Airlines to compete across the globe.”

“We are delighted to be working with agencies who give us the opportunity to create competitive, cost efficient and unique global campaigns,” he added.

Most recently MAS, after years of reporting losses, posted its first quarterly profit of RM14mil for 2016.

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