Malaysia Airlines names media, digital and social agencies

(Marketingmagazine.com.my) – Malaysia Airlines Berhad has appointed Group M, Mirum Singapore and Rally Worldwide as the national carrier’s media, digital and social media agencies

In its effort to strengthen its brand presence via digital and integrated media, Group M and Rally Worldwide, will be working cohesively to assist the airline in driving business revenue which covers channel planning, global media buy, search engine marketing and remarketing, social media, community management as well as influencer engagement.

Mirum Singapore will assist the brand in their global digital transformation initiatives in improving the airline’s consumer user experience through technology, data and its website and digital applications content strategy.

The new agencies have been appointed to serve the brand for two years, effective from 1st May.

Malaysia Airlines Chief Commercial Officer Paul Simmons said,

“Group M, Mirum Singapore and Rally Worldwide fulfilled our requirements and have a firm grasp of the challenging environment of the aviation industry. The agencies believe in our brand values and they have a pool of diverse and young talent, to support Malaysia Airlines to compete across the globe.”

“We are delighted to be working with agencies who give us the opportunity to create competitive, cost efficient and unique global campaigns,” he added.

Most recently MAS, after years of reporting losses, posted its first quarterly profit of RM14mil for 2016.

APPIES Malaysia 2016 Marketing Conference open for registrations!

‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May 19 & 20 at the Eastin Hotel.

•        36 latest Marketing Case-Studies  

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*        4 Game-Changing Panel Speakers

Says Chief Judge Adam Wee Abdullah, Group CMO of CIMB Banking Group about judging the entries, “Clarity in the Objective statement is fundamental. If this is not clear, the solutions will not be clear as well. It is also important to juxtapose the expected outcome against the Objective statement so you can gauge if the strategies are aligned. It’s a bit like looking through the scope of a sniper’s rifle.”

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APPIES Malaysia 2016 judges:

• Abdul Sani Abdul Murad – Head of Marketing, HSBC Malaysia

• Ben Mahmud – Head of Retail Marketing, Shell Malaysia Trading

• Eric Wong – Marketing Director, IBM Malaysia

• Fiona Liao – Chief Brand Officer, Prudential Assurance Malaysia

• Jasmine Lee – Chief Marketing Officer, U Mobile

• Jauhar Munir Shaikh – FVP, Brand Marketing for F&N Malaysia

• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd

• Mark Ng – ASEAN Marketing Director, Castrol

• Martin Soong – Marketing Manager, Fonterra Brands Malaysia

• Matthew Ho – Regional Digital Marketing Director, Huawei Technologies Malaysia

• Nirinder Singh Johl – GM of Strategic Communications, Tenaga Nasional Berhad

• Noreen Sabrina – Head of Brand Communications- Malaysia Digital Economy Corporation (MDEC)

• Pan Choi Yen – GM of Marketing, WIPRO-UNZA Malaysia

• Philip Whittaker – Group Chief Marketing Officer, Themed Attractions & Resorts

• Rizan Ismail – Head of Brand Management, PETRONAS

• Santharuban T. Sundaram – Group Marketing Manager, Permanis Sandilands

• Stephane Vilquin – Marketing Director, Campbell Soup Southeast Asia

• Syahar Khalid – Digital Engagement Manager, Nestlé Products Malaysia

• Vincent Chong – Marketing Director of Unileve
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• Zaki Zin – Marketing Director, Wyeth Nutrition Malaysia

• Zalman Aefendy Zainal Abidin – Chief Marketing Officer, Celcom AXIATA