Make furniture not war with IKEA

IKEA encourages to ‘make furniture not war’ during Trump-Kim summit

With the Trump-Kim summit, brands in Singapore have jumped into being part of the action.
Swedish furniture company, IKEA wanted to put a positive spin on the terrifying topic of the Trump-Kim summit: Weapons of mass destruction.
So what better way than with its iconic Allen key that joins together its entire inventory?

This post garnered over 1,800 views and 377 shares in four hours. Created by BBH Singapore, Ikea’ s post comes as the two powers prepare to meet on Sentosa today for a historic meeting.
“Not only is this humble yet powerful tool the key to assembling all good things at IKEA, it’s also a wonderful symbol of unity,” said BBH Singapore creative director Mara Vidal.

Agency: BBH Singapore
Creative Team: Yashanti Yap, Luke Somasundram
Creative Directors: Mara Vidal, Gaston Soto
Executive Creative Director: Joakim (jab) Bergstrom
Head of Strategy: James Sowden
Account Director: Chloe Fair
Senior Account Executive: Shu Li Tan
Content Strategist: Heidi Lahtinen
Community Managers: Nurul Maideen, Irina Tan

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Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!

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