MARKETING Magazine Asia

By The Hammer

There’s much ceremony in Malaysia.

We seem to love pomp and protocol. Emblems, coat of arms, all manner of insignias, and of course… logos.

We have a flag for every state, three for our Federal Territories, a Flag of the Federal Territories, for state capitals, and royalty.

So the recent fixation about having multiple logos for Merdeka and Malaysia Day comes as no surprise.

The official logo for this year set by the federal government is “Malaysia Madani: Tekad Perpaduan, Penuhi Harapan”.

But fresh after making headway in the state elections, Perikatan Nasional’s youth wing launched an alternative National Day logo and theme contrary to the one set by the federal government. It shows the national flower with five petals, taking the colours found in the Jalur Gemilang and with the theme “Teguh Muafakat Malaysia Sejahtera”.

This is proposed for the PN-led states of Perlis, Kedah, Kelantan, and Terengganu.

So far, Terengganu says it will be using Putrajaya’s logo and theme for this year. But hey, this is politics…. PN’s component party Gerakan has objected to the coalition’s proposed alternative logo saying that the National Day should not be politicised.

And so begins the confusion….

Apparently, Selangor did not use the Federal Government’s logo last year too. They went with this….