Lion & Lion Group CEO, Fredrik Gumpel, Announces Leadership Transition

Lion & Lion, a leading digital marketing agency under Septeni Holdings, announces that Fredrik Gumpel, Group CEO, will step down from his role after more than five transformative years at the helm. This decision has been carefully planned throughout the year, allowing ample time for a seamless leadership transition.

During his tenure, Fredrik led Lion & Lion through significant challenges, including navigating a major financial turnaround, the global COVID-19 pandemic, and other unprecedented crises. Under his leadership, the agency overcame substantial adversity, solidified its operational foundation, and emerged stronger and more resilient.

Reflecting on the journey, Fredrik shared: “I am incredibly proud of what we’ve accomplished together. Each challenge we faced only strengthened our resolve to innovate and succeed. With the cost base reduced, the organization is agile and competitive, so the task for 2025 is clear: converting pitches into wins to ensure Lion & Lion’s continued growth.”

In alignment with Septeni Group’s emphasis on continuity, we are pleased to announce that, following Fredrik’s resignation, our reliable creative partner for the past five years, Cheelip Ong, will assume the role of Group CEO in early 2025.“Cheelip has been instrumental in our success and embodies the creative excellence and leadership required to steer Lion & Lion into its next chapter,” Fredrik said.

Daisuke Suefuji, Septeni Group Senior Executive Officer, praised Fredrik’s leadership: “Fredrik’s tenure has been nothing short of transformative. He took on the challenge of a significant operational overhaul and successfully repositioned Lion & Lion as a competitive player in the industry. We deeply value his contributions and are confident in Cheelip Ong’s ability to carry forward this momentum. Cheelip’s appointment ensures continuity, trust, and a creative vision aligned with our future ambitions.”

Lion & Lion extends its heartfelt gratitude to Fredrik for his exceptional leadership and unwavering commitment. The agency looks forward to the next chapter under Cheelip’s guidance and is poised for continued success in the years ahead.