Posted on by Mark Tungate
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Leo is CEO at Lazada Malaysia
12 Feb
Leo Chow has been appointed CEO for Lazada Malaysia taking the reigns from his predecessor, Christophe Jejune.
He will lead strategic development and growth efforts in Malaysia, unlike his previous role where he worked on developing and implementing regional category and assortment strategies.
Leo will be working with local function teams and applying the vast experience he has from his time at Taobao. His appointment as the new CEO is apt since he has been instrumental in facilitating Alibaba’s investment into Lazada.
He will now be building on the 2018 successes and big wins of Lazada Malaysia.
Some of the major achievements include breaking the 12.12 sales record, generating more than RM100 million in gross merchandise value.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
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Campaign entries must have run between June 2024 to May 2025
