Knorex partners with Masso, bringing precision performance marketing to Vietnam

Optimising needs of a growing market

Advertisers worldwide are continuously demanding a performance-driven approach when it comes to online advertising.
Reducing and eliminating wastage while improving efficiency across channels and precision has become an integral part of improving performance.
With this in mind, precision performance marketing technology and solutions provider Knorex has announced a partnership with the Masso Group, a marketing strategy consultancy in Vietnam who’s actively introducing cutting-edge technology and solutions to their customers.
Through this partnership, Masso will provide precision performance marketing to advertisers in Vietnam by leveraging on their proprietary full-stack platform called Knorex XPO.
The partnership expands and deepens the offering and services provided by Masso to include performance-driven marketing to its repertoire while arming their customers with capabilities that focus on driving efficiency and effectiveness.
This includes programmatic creative at scale, cross-device and cross-channel targeting, real-time precision targeting and messaging via dynamic creative optimization (DCO), attribution modelling, contextual targeting and more, all powered by the programmatic advertising XPO platform.
“We are thrilled to work with Masso to enable their customers with such capabilities to accomplish the kind of performance-boosting efficiency. With Masso’s deep knowledge of the local market backed by close to two decades of experience serving customers in Vietnam, coupled with Knorex XPO and our team support, we look forward to developing the market and industry together to bring the ultimate benefits to advertisers,” shared Subramania Bhatt, Head of Revenue of Knorex.
“Digital Performance Advertising has been used by many e-commerce companies in Vietnam. We have been educating the market on the efficacy of this technology and how it can improve the customer experience, even for brand awareness campaigns,” added James Nguyen, Executive Director of Masso Group.
“Early adopters like Sun Group, EVA AIR Vietnam have been reaping the benefits in boosting their advertising results, and we are happy to know we are able to deliver satisfying results to our clients. We are currently looking to expand our successful work and case studies to a larger group of clients, to bring to them the power of precision performance advertising.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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