Kids have a ‘smashing’ good time being Hulk at Sentosa Sandsation

Smashing fun at Marvel’s ‘Hulk Smash’ booth at Sentosa Sandsation

Visitors to Sentosa Sandsation: MARVEL Edition had a whale of a time at the region’s biggest sand festival.

The MARVEL themed activation ‘Hulk Smash’ was developed for Sentosa Development Corporation (SDC) and The Walt Disney Company SEA in partnership with BBH Singapore.

The ‘Hulk Smash’ attraction, was a 16 day-long event which young visitors enjoyed with glee as they ‘smashed everything in sight’ at an average of one smash per minute.

Targeted at both children and adults, ‘Hulk Smash’ was an experiential activity designed to help participants unleash their Super Hero strength and get a real life experience of how it feels to be one.

At the Hulk Smash booth, participants had to wear a pair of Hulk gloves and channel their inner green monster by smashing down on a platform while giving out a war cry ‘Hulk Smash’.

As soon as they did that, they got to watch the ground break and tremor based on the intensity of their smash. Each person’s smashing experience was recorded and converted into downloadable comic-styled GIF.

Creative Technology lead at BBH Singapore, Dillah Zakbah commented: “As hardcore MARVEL fans, we were really excited to have been given an opportunity to design an experience that engages visitors at Sentosa Sandsation.

“Hulk is well known for his physical strength and we thought it would be exciting for visitors to get a taste of it.”

The Sentosa Sandsation: MARVEL Edition featured a range of activities revolving around MARVEL Super Heroes and is a result of a partnership between SDC, Disney and the Singapore Tourism Board.