KFC keeps tradition running this Hari Raya

Naga DDB and KFC focus on everyday family moments this Raya

It’s a known fact that family members unavoidably fight.
Come Hari Raya however, nothing says ‘Maaf Zahir Dan Batin’ more than the quiet act of a Salam — a message that KFC Malaysia wishes to extend to Malaysians everywhere this Raya season.
Following the debut of ‘Joget Abah’ in 2017, ‘Dendam Adam’, KFC’s newest short film, marks the brand’s second Raya web film to date. Together with creative agency, Naga DDB, KFC wishes to keep the tradition running by focusing on real everyday family moments. And family squabbles, are of course, no exception.

With the Salam being a significant practice on Hari Raya mornings, the agency notes how the act of it has become more of a formality in today’s day and age, especially when done without the actual giving of forgiveness.
“Family riffs are part and parcel of life,” says Naga’s Deputy Executive Creative Director, Paul Lim.
“As a brand that values family relationships, this was a good opportunity for us to remind everyone not to let grudges get in the way of a truly special Hari Raya celebration.”
With food being the most Malaysian way to ease awkwardness in tense situations, the brand uses its signature bucket of chicken as a catalyst for family members to renew ties.
“Forgiveness is, after all, a two-way ritual, which is what this film is about. Because the beauty behind the small gesture is not only in seeking forgiveness, but also in accepting an apology with grace,” adds Paul further.

Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
and MORE!
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!