Join the vertical story telling workshop and master the digital medium

If you’ve always dreamt of being able to tell a great story and utilise your mobile phone really well to this end don’t miss out on the vertical story-telling workshop next year.

Mastering the digital medium is an art and mobile phones have become the default way of content consumption overtaking tv, radio, newspapers and even the pc.

In developed countries like the US, Japan, and Singapore, digital penetration is almost 100%. We host our phones vertically 95% of the time. The form factor of the phones makes it easy for us to hold it vertically than horizontally. This explains why Facebook Stories, Snapchat, and most video applications are now focused on vertical formats.

The workshop will be held on February 18, 2020 at the Sime Darby Convention Centre.

It will be presented by Tay Guan Hin who is the founder and GCCO of TGH Collective and the Creative Change Catalyst of the APAC Global Advisory.

Recently as a Global Chief Creative Officer in J Walter Thompson, he helped Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, and other global brands improve market share and solve complex business challenges.

He operates well within this complexity, always matching flawless execution with inspiring creative ideas, staying true to the DNA of the brand. Guan is the right collaborator, a profound alchemist of innovative success in a team working in the most creative agency worldwide networks, like JWT, Saatchi & Saatchi and Leo Burnett.

Guan is able to deliver insightful creativity that builds on digital and innovative engagement to increase brand preference. A recipient of over 300 international/regional/local creative awards to his name, Guan was fortunate to be recognized in Cannes Lions as a Jury President where he was the first Asian in SEA to receive such an honor.

He was also the first Asian to lead a prestigious global show called Design & Art Direction together with Clio and regional award shows like Asian Effies and Adfest as their jury president.

He has spoken at TEDx, a global keynote speaker in many industry events like Spikes Asia, AdStar in Korea, Adfest in Thailand, Brand Magic Summit in Mauritius, One Show in China and NY and Cannes Lions in France. He has been known to be a creative innovator, delivered keynotes to blue-chip clients like US Grain Council, Tencent, NTUC FAIRPRICE and Unilever.

The workshop is priced at RM1,800 + 6% SST per pax. Call 03 7726 2588 or email [email protected] to reserve your seat. Enjoy a special rate if you book more than 5 pax!

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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