Ipsos launches online market research platform in Asia-Pacific

Ipsos today announced the launch of online market research platform Ipsos.Digital as part of the company’s ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology, and know-how to its clients.

Ipsos.Digital will be available in 14 markets including Malaysia, Singapore, the Philippines, Indonesia, Vietnam, Thailand, India, Taiwan, South Korea, Japan, China, Hong Kong SAR, China, and New Zealand.

The intuitive, self-service, end-to-end platform offers clients fast, simplified access to Ipsos’s global research capabilities and insights. It provides access to Ipsos’ fully integrated online panels of consumers.

Ipsos has developed this proprietary platform to seamlessly provide clients with the best technology and the best professional expertise, providing as-needed access to its expert teams across the world.

The Ipsos.Digital platform contains a range of solutions including FastFacts, its DIY research tool allowing users to build their own surveys. Clients can choose from more than 700 pre-defined category targets or create their own bespoke definitions. Other solutions include two Ipsos flagship tools: InnoTest (innovation testing), Creative|Spark, and Creative|Spark Digital (24-hour turnaround creative assessment tool).

“Ipsos.Digital is a revolutionary step for us, with real-time, self-serve consumer research. Our clients need to make faster decisions than ever to cope with rapid changes in consumer behaviour and Ipsos.Digital answers these needs. Its fast turnaround time, from set-up to delivery, ensures high data quality,” said Yang Kil, Ipsos Chief Growth Officer, APAC.

“It reflects our commitment to outstanding research quality and turning data into actionable insights. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of the-art knowledge and applies our principles of ‘security, simplicity, speed and substance’.”

Ipsos. Digital’s main benefits are its speed with the ability to access research responses within 24 hours; simplicity of use with DIY functions and the ability to access a research expert at any stage; security with time efficiencies without compromising quality, and substance of being able to design bespoke surveys or a specialised Ipsos solution.

Andrei Postoaca, Ipsos.Digital CEO, said: “The digitalisation of market research, like that of most industries, has risen significantly over the last few years. The global pandemic has accelerated this trend, making the ambitious vision of the democratisation of market research a reality. We are delighted to launch our digital platform in Asia, the power of Ipsos.Digital is its ability to streamline processes and enable clients to access insights in hours rather than days or weeks. Platform users can work on their own or obtain assistance from relevant Ipsos experts around the world.”

Ipsos.Digital is now live in 40 markets including the United States, Australia, Czech Republic, Peru, Poland, Saudi Arabia, Brazil, Canada, China, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, Russia, South Africa, Spain, United Kingdom, Turkey, Chile, and Columbia.

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