Invictus Blue Shines as the Local Powerhouse at the 2024 Malaysia Media Specialist Awards

Invictus Blue proudly secured multiple accolades at the 2024 Malaysia Media Specialist Awards (MSA Awards 2024), including a coveted Gold Medal in Artificial Intelligence, a Gold Medal in Branded Content, and three Silver Medals in the e-commerce, TV/Video, and MSA for Good categories.

These achievements crystallize Invictus Blue’s position as one of the country’s leading media and advertising houses. The homegrown agency’s success also shines through its Festive Raya Campaign, demonstrating its ability to blend key capabilities with a deep understanding of local culture and context.

Celebrating Our AI Excellence: Gold Medal Win for Maybank’s Raya Campaign

Jo Yau, Group CEO of Invictus Blue, praised the team’s achievement in winning the Gold Medal for Best Use of AI with the Maybank: Reviving Raya’s Joy campaign.

“This campaign exemplifies our strong capabilities in AI and technology, showcasing how we effectively harness AI to build meaningful connections. Rather than simply following the generative AI trend, we focused on integrating advanced AI to gain a deep understanding of local sentiment and cultural nuances.

By combining this technology with creative storytelling, we brought the spirit of Raya to life, capturing the festival’s essence and driving unparalleled engagement and customer joy,” she said.

Championing Idea-Centric Collaboration Through Powerful Media Partnerships

In addition to our success in AI, Invictus Blue earned the Gold Medal for Best Use of Branded Entertainment & Content with the Applecrumby x AJL: Anugerah Juara Lampin campaign. This achievement underscores our robust partnerships and idea-centric collaboration with media partners such as the Omnia network.

Together, we transformed Malaysia’s prestigious Anugerah Juara Lagu into the most charming awards show ever for our local hero, Applecrumby diapers.

This campaign highlights our ability to create memorable experiences that connect brands with their audiences and elevate brand recognition to a national level through innovative and engaging content, meticulously crafted from pre-campaign to post-campaign.

Additional Awards Reflecting Strategic Creativity and Impact

Invictus Blue also secured three Silver medals at the MSA Awards 2024. We received Silver in MSA for Good for the Libresse – Shall “V” Talk campaign, which empowered women by normalizing discussions about their sexual health.

Additionally, our work for Applecrumby earned Silver in both Best Use of TV/Video and Best Use of eCommerce. These awards underscore our ability to elevate market presence and drive business impact while creating a meaningful and purposeful presence for brands.

A Testament to Our Transformation Journey

“These accolades are a testament to the progress we’ve made on our transformation journey.

By harnessing our expertise in AI-driven innovation and effective content creation, and by deeply understanding cultural and festive nuances, we’ve delivered impactful campaigns for our clients, ranging from leading brands like Maybank to emerging brands like Applecrumby.

We’re excited about the future and look forward to pushing boundaries with more groundbreaking campaigns and success stories,” said Keith Miranda, President of Invictus Blue Group.

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