Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Intel win boosts VMLY&R to top spot of global new business league
11 Apr
VMLY&R has catapulted into the top spot of R3’s global creative new business league for February, following several high profile wins.
The shop, which won the bulk of Intel’s estimated USD$1.4 billion global creative account last month topped the chart with an estimated YTD win revenue of USD$53.1 million.
Recent wins include Intel Global, Amorepacific China Project, and Mars China Project.
Other big winners for the month included Grey Group, which shot from 28th spot to fourth, Havas Worldwide, which jumped from 17th to eighth, and GUT, which jumped onto the ninth spot on the list.
In the U.S., GSD&M maintained its top spot, despite the loss of its Popeyes account, which the shop had held for years.
In addition to its hold on the top spot in the U.S., GSD&M took the second spot at the global level.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
