In Conversation: Why the term B2B is no longer relevant?

best-of-global

(Marketingmagazine.com.my)- According to Hando Sinisalu, reputable journalist, founder and CEO of Best Marketing International the term B2B is no longer relevant.

Why?

To Hando at the end of the day we are still communicating to humans and rather then looking at things as business to business (B2B) how we really should look at the business is as human to human (H2H). Expanding his session at the recent Best of Global Digital Marketing conference, in our interview below he shared the various B2B campaigns that went viral. Here his thoughts in Part 2 of our series on Content Marketing. Check out our interview below:

If you missed Part 1 of this interview click here

This video series is powered by Malaysia Digital Economy Corporation (MDeC)


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The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.

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Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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