In Conversation: Why the term B2B is no longer relevant?

best-of-global

(Marketingmagazine.com.my)- According to Hando Sinisalu, reputable journalist, founder and CEO of Best Marketing International the term B2B is no longer relevant.

Why?

To Hando at the end of the day we are still communicating to humans and rather then looking at things as business to business (B2B) how we really should look at the business is as human to human (H2H). Expanding his session at the recent Best of Global Digital Marketing conference, in our interview below he shared the various B2B campaigns that went viral. Here his thoughts in Part 2 of our series on Content Marketing. Check out our interview below:

If you missed Part 1 of this interview click here

This video series is powered by Malaysia Digital Economy Corporation (MDeC)


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